Target Audience

 Hey! 

So as we do not have something still completely set in stone. But we do have a good of enough idea to explain our target audience. 

Since we are focusing on competitive dancers either in high school or college. We think that it would be best to have the audience range from pre-teens to mid twenties. We felt like this is the best age to gain most viewers for our genre and what our documentary series is about. I did some research about finding how to really attract a larger audience and this is what I found. 

1. Define Your Ideal Customer: What is the sort of persona that your business is targeting? Who are the people your product was built for?

2. Play the Role of Problem-Solver: Your brand should fill some sort of void in the lives of your ideal customers.  Basing your marketing around solving your audience’s problems and empathizing their pain points is the ultimate way to grow your business.

3. Take Advantage of Social Media: If you want to know what your target audience is buzzing about in real-time, there’s no better place to find out than social media. 

4. Ask the Right Questions:  Picking the brains of your target audience can lead to insights that could influence your marketing strategy or the direction of your business at large.

5. Understand Your Audience Analytics: Keeping an eye on your analytics prevents you from making assumptions about your products, content and overall marketing strategy.

6. Conduct Competitive Analysis: Figuring out how you can stand out among your competitors means conducting competitive analysis. 

7. Don’t Make Assumptions: remember that appealing to your target audience means understanding them both personally and by the numbers. Simply put, a combination of meaningful conversations and analytics leads to well-informed marketing decisions.

This is just a summary to give us some tips to gain a larger audience and it is something my group and I are definitely going to take into consideration. 

Below is the link to the resource used: 

7 Ways to Tap Into Your True Target Audience

Talk soon! 

xoxo, Janey 💗